Showcasing the profile of the sharp and cutting edge barber Inky Steve, director James Copson’s fluid and cinematic approach presented an inspiring and engaging glimpse into the life of a Shortcuts app user. Aspirational and unconstrained, the advert reinvigorated Shortcut’s brand to create a bold and compelling commercial for Shortcuts Barber Software.
DIRECTOR/PRODUCER | JAMES COPSON
CAMERA | DIMA KALENDA
SOUND | JAMES STIER
EDIT | JAMES COPSON
COLOURIST | DIMA KALENDA